Social Media Marketing for Salons
so are you spending a lot of time
posting on social media and
managing yourself on social media
account but you’re not really seeing
that follower growth the engagement and
ultimately the business results that you
want to see
in this article, I’m gonna share five
different salon
marketing ideas for social media that
you can use
to make the time you spend on social
media more effective and what you
post have a greater business impact so
if this is the first time we meet my
My name is Irshad sultan and as well as the blog at
theinfomood.com but this is where i
Share the best ideas and strategies for
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so social media has become a very Social Media Marketing for Salons
a powerful marketing tool that is used by
a lot of salons in particular Instagram
is very popular with hair stylists and
nail techs
because it’s a great platform where you
can share like visual
creations right and the transformations
that you’re creating in the salon it’s
like
meant for asylum businesses to be on
and a lot of silence are seeing a lot of
success in getting a lot of clients
through effective use of the platform
but I also meet a lot of hair stylists
and nail techs and salon owners
who are feeling that they’re spending
too much time it’s really stressful
because they need to post frequently
they
need to do a lot right but they’re not
seeing that business impact they’re not
seeing the follower growth
and that it has the effect that they
want so the
five different silent marketing ideas
for social media that I’m going to cover
today
should help you reduce some of that
stress level and also make what you post
more effective
number one make what you post about your
client
and not about you it’s easy to fall into
the trap that we think you know too much
about ourselves, you know what do i look
like when i post this that this sounds
smart what I’m doing or
maybe i have a promotion that i want to
talk about what is relevant for my salon
and we forget a little bit about the
people on the other side
to grow a following and you know to
have people want to see what you’re
posting
it needs to be valuable and you need to
be valuable to them
and so it’s really important to have a
clear picture in mind of
who is that person on the other side how
can I help that person and how can i
provide value for that person
and in the end, I mean you’re the beauty
expert and I’m sure that
in the salon, you get a lot of questions
for clients who are asking you
about different things related to beauty
how to Social Media Marketing for Salons
you know solve different things or help
them with different issues
so you know listening to what they say
and what they ask
will give you a lot of ideas of what
they value right
and if someone is asking that then
chances are quite high that a lot more
people are
and so if you focus your attention on
how can what i post be
as helpful as possible to the people on
the other side
you will grow people will see the value
of
following you and engaging with you
and this is an important element an
the important mindset to have
when you want to grow your following you
know you can talk about
you and you know all that certainly
works when it’s like your mom following
you or your closest friends or something
but if you run a salon business you know
you need to be valuable and you need to
create value for people to follow you
so number two make what you post local
whenever you can so there’s a lot of
businesses
on the social platforms today especially
the big ones like Instagram
there are a lot of hairstylists on there
there are a lot of nail takes on there
you know whatever you know field of
salon you have
I’m sure you know you’ll notice that
it’s crowded and it’s hard to kind of
make your message and what you post
stand out among all these other people
but a good thing is that if your
objective
is to attract the business you know if to
attract clients
to your salon all, you really need to
care about is the people who are living
or working
in your local area right it doesn’t
really matter so much if someone in a
different country or state or far away
from where you are Social Media Marketing for Salons
since your posts uh you know it can be
good if you want to build like a global
brand or a national brand and so on but
um
for most salons who only want to attract
you know new business
into the salon, it’s not really it
doesn’t really matter you know you don’t
need to be visible directly you just
need to make sure that you’re visible
locally
and if you look in your local area the
number of stylists or salons in the area
that’s significantly lower than when
you’re competing globally right so the
platforms have
different types of support for making
what you post local
but you know always make sure that you
geotag your content as well
for the local area and if you’re on
Instagram which I think
most of you are you can also use a local
hashtag strategy so
when you post you use locally relevant
hashtags Social Media Marketing for Salons
and this is quite easy to do actually so
what I’m talking about is things like
you know let’s say you’re in Boston
you might use Boston nail tech if
that’s your profession or if you’re in
new york it might be a hashtag new york
air salon
and you know in order to find out which
hashtags in your area
are popular and that you can leverage in
your marketing in order to get the
the attention of those people who are
following these
highly relevant hashtags uh in your
market
you can simply go to Instagram on your
phone it’s super easy I can do it now
and
if you go on the tags and you can where
you can search for hashtags
you just start by typing the city so
for example, if we take the last one new
york so you type new york
and then you type hair straight after
and you’ll get a suggestion
of different hashtags that you can use
so for example um new york hairstylist
hair salon new york hair extension your
hair braiders I mean
if you just go and do that type of
Search Instagram automatically suggests
the most popular hashtags that start
with a new york air new york nail and so
on and you can just play around with
that to see
which are the hashtags that have a lot
of engagement
that are specific to the type of service
that I offer in my specific
area and you can leverage those when you
post your content
because that is a great way to reach
highly targeted audiences who are
looking for a new york hair salon you
know on that hashtag right then and
there
so that’s a great way to make sure you
get out there
in front of the right people um using
Instagram specifically and
you know you don’t need to limit
yourself to just your salon niche
specifically like nail salons and so on
you can use
other locally relevant hashtags so if
there’s an event happening in your area
where Social Media Marketing for Salons
you know it somehow has a good fit with
what you do
you can use those local hashtags
as well as to get in front of people
associated with that event so Social Media Marketing for Salons
the only thing i would say when you use
other hashtags than in your niche is
just make sure that what you post is
actually relevant to what’s happening
there at that event or whatever it is
you’re posting on
and because Instagram also looks at this
and if someone is using a lot of like
irrelevant hashtags for their post they
treat that as spam and that could have a
negative impact as well
so it’s important that you only use the
hashtags that are
relevant for what you post but that you
use those
uh local hashtags effectively and by
doing that
you know that’s one way of reaching more
locally what you’re posting on
social media can make it more
effective
to get in front of the right audience
and getting the right visibility
so number three make sure you always
link your profile
back to where you can book an
appointment in your salon i.e back to
your website
and this is important i mean if you’re
posting a lot of great stuff you’re
building a follower
following and you know they like what
they see but they’re not able to find
out you know how can I book and how can
i get that for my hair
for my nails and so on and that would be
a shame right to lose a potentially new
client that way
so it’s an easy exercise i hope you
already have it but i see it way too
often that you know silence is missing
this so make sure that
for example, on your Instagram you can
actually only have one link as you might
be aware
so that real estate that you have in
your bio is very important
um that you have clear you know with
phone number and clear link back to
where you can book an appointment
so make it really easy for someone who
sees what they like to go
and to book with you so that you don’t
lose clients on the way
and the different social platforms have
you know book now buttons now integrated
on Facebook and you know there’s
different means for it Social Media Marketing for Salons
but make sure that you always have that
link back to your website
where people can book their appointment
so number four
batch your content so you know being
on social media and growing a social
media that means being active on there
and i know that this can be stressful
like we need to post
so many times a week and you know you
always need to be on there
sharing new things um so what i really
would recommend
is to try and move into you know certain
times
when you create the content and then
schedule that content out for your
period of time this will help you both
like reduce your stress levels because
you can
you know if you have a day a month or
you know an hour a week or you know
however, you want to want to do it but
when you kind of set up all the content
it will help you
both because you know that that’s set up
and then content
is going out at the right time and you
don’t need to think about it
but it would also help you plan ahead
better right so the content calendar
that you have for what should you post
when do you have the right mix of
you know providing value versus when you
promote and so on
and that will make it much easier to
plan that when you kind of have your
calendar ahead
the month ahead and then you know laying
out your content to go out at the right
times
and some platforms have support for this
built in like
youtube like you’re watching this on
right now here i can batch record a few
videos
and then i can just plan them out so
they go out every week um so that you
get new fresh content
without me having to stress every week
that i need to produce something new
um but other platforms don’t have that
flexibility but
for example, Instagram don’t have it but
there’s a lot of Social Media Marketing for Salons
tools you can use that are cheap or even
I think there are some free ones as well
and where you can actually integrate
that with your social account so that
you can plan your content ahead
and that that will then just publish for
you automatically and you don’t need to
worry about it during the week and
during the week you can maybe just do an
instant story or
you know do whatever you feel like right
but you know that you have the frequency
set up and that
your social media marketing will run for
you
in the background as well I think this
is a can be a big change
to reduce stress and also to improve the
quality
of what you’re posting so that what you
post becomes more strategic
and really helps you achieve the
objectives that you want to get new
clients and you know
getting returned clients that will help
you achieve that better as well
so highly recommend that batch produce
your content and then
schedule it out number five encourage
your clients to post from your salon
and I know I’ve talked about this before
as well um but it’s important and it’s a
very effective when you have a client in
the chair if they want to post about
they
their experience that they’ve had in
your salon you’re reaching
obviously their friends and you know
their community and you’re getting kind
of their endorsement of your asylum at
the
at the same time so you know they’re
friends because they probably also live
in the area
and you know they are highly relevant
and great for you
to reach from the salon so make sure you
make this easy
and I’m not saying like you know ask
your client to post and so on that can
be a little bit awkward but just make it
very easy for them to do it so
help them take their before and after
picture during the appointment you know
when they have that afterward they
would
you know love to post that most likely
and just help them take the pictures
create a space
with light with good lighting and so on
where you can actually or where they can
take their pictures
so they get nice pictures from the salon
because you know these types of things
that you do in this album that
transformation people love to share that
right
with their friends so just doing simple
things to encourage that sharing
and you know make it easy for them to
understand that
yours your Instagram account if that’s
the platform you’re using is available
so they cannot mention you
and you know just make that sharing easy
and that can help you
a lot in reaching a highly targeted
audience
from an endorsement of their friend
which is a very effective way
of both growing your Instagram account
but also getting new clients
through the door so that was the five
social media marketing ideas for
salons hair stylists nail techs and
other beauty professionals
I hope you found it helpful let’s just
recap
what uh what we went through so number
one make sure that what you post
is valuable to the person on the other
side so make it about them not about you
number two try to make what you post
locally relevant and use
whatever tools the platform that you’re
using supports
to make sure you first and foremost get
in front of that local audience because
that’s in the end who you want to
attract
into your salon number three always link
back to your salon website or your
booking platform and just make it super
easy
to find you know how to get an
the appointment when they come across your
social
media account and number four batch your
content
so take a day out when you produce a lot
of the stuff that you’re gonna post
and then schedule it out this will
reduce your stress certainly
and make what you post better and more
strategic as well and number five
finally, make it easy for your clients to
post from your salon this way you get in
front of also their friends with their
endorsements which are really your target
group so
make that easy for them again I hope you
found this helpful
uh if you did give me a thumbs up if you
didn’t give me a thumbs down
but no it’s very helpful to get your
feedback on what’s working and what’s
not on this channel so I can produce
more
of those types of videos if you like to
see more
like social media-focused videos write
yes in the comments box below
and I’ll make sure to get some more
social media-specific videos
produced over the next coming weeks and
months as well
thanks a lot for watching and have a
great rest of the day